Niche by Dilok Lak.


Niche by Dilok Lak.

Niche : Brand identity

“Only the children know what they are looking for,” said the little prince. — by Antoine de Saint-Exupéry from Le Petit Prince

 

Niche is a clothing brand based in Bangkok offering simple yet frisky and jolly casualwear. Reflecting the brand’s character is the simple logotype with quirky illustration, bright colours and humour in speech.